Art Direction
Client had a problem - all major shopping centers had a fairly similar sales communication, and obviously "SPICE" wanted to stand out of the crowd and focus on their fashion section. 
So we had to come up with a style and concept that stands a part from the rest of the pastel colored campaigns. 
Our offered concept had no defined color, but instead relied on the light and angle of the viewer, it came in a form of holographic elements. This choice was born from our creative concept "LETOUT" - freeing clothes, because these clothes become fashion only when they are let out of the store's racks.
We needed a solution not only for print, but also for digital environment, which we resolved with 3D animations. 

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